we're not slow
lag is the enemy of progress
we're not bland
it’s creativity’s cardinal sin
we're not unfair
balancing the scales of opportunity
we're not ordinary
daring to be different
we're not unreliable
trustworthy tools, trusted talent
we're not a lone-wolf
collaboration fuels us
we’re not suboptimal
art can be messy, but tech, optimal
we're not afraid to experiment
fearlessly inventive
our mission
To build an inclusive community and an accessible, affordable platform where creators can create, edit, inspire, and grow.
our vision
To make every creator a pro!
our story
We have, like most creators, cursed, cried, and contemplated quitting every time a render failed or every time we saw that Error: Crash message. We’ve had to shell out money to keep upgrading our systems and run back to the setup to render the tiniest of changes. As content owners and distributors, we’ve often struggled with project planning, team management, content security, and frequent scaling based on project requirements. We’ve juggled so many chaotic communication channels and have had to unknot several threads over the course of some lengthy projects. We’ve been through the grind and we thought… no more!
Here lies the origin of Postudio and how it came to be.
You know that scene in a movie when the frustrated protagonist enters the bar and orders a strong drink (usually neat)? I’m sure you can imagine it. An intentionally dimly lit place, with a faint hum of music in the background, and the occasional clink of glasses. The protagonist then meets other similar people with a familiar look on their face, and then they bond over shared trauma. That was us. We got to talking like we were old friends.
There were rants and then some speeches about change. The next thing you know we met a few days later. That wasn’t just a cathartic session at a bar. The talks turn into plans, which turn into meetings. The one-on-one sessions turn into group discussions. We were determined to fix the upside-down topsy-turvy industry. Soon after, we found ourselves building the next big thing in post-production.
TLDR; Necessity breeds invention. There was a dire need for a flexible, accessible platform where one could edit, design, and create online and on-demand. So we came up with Postudio. And we created a cloud platform so you can all create from anywhere.
And the story continues ...
meet our founders
Harish Prabhu
Founder
Starting off as an editor to establishing his own ventures over a course of 25+ years, Harish knows the M&E tech industry like the back of his hand. He sees vast untapped potential in post-production tech. Founding Postudio, his aim is to address challenges and shape a more creator-friendly future.
accomplishments
Postudio
Co-founder, 2022
Desynova
Co-founder, 2017
Hotstar
VP-Product & Tech, 2014
Star TV
VP-Broadcast Tech, 2010
trivia
Known in the office for his curly, salt-and-pepper hair. Harish’s favorite director is Christopher Nolan.
credits
Product Head
Film Editing
Bollywood
Post-Production Supervisor
quotes
“Mastering simplicity sometimes poses the greatest challenge.”
Dhawal Gusain
Co-Founder
With 15+ years of managerial and leadership experience across a multitude of functions & sectors in India and the US, Dhawal is a true generalist. In today’s cost-sensitive and remote work environment, Dhawal strongly believes the post-production market needs a solution like Postudio more than ever before.
accomplishments
Postudio
Co-founder, 2023
Disney+Hotstar
EVP, 2021
TVF
CEO & COO, 2015
DropThought, Booz & HUL
2015
trivia
Dhawal is a voracious consumer of content and considers Memento one of the best-edited movies of all time.
credits
Business Head
Management
Strategy Consulting
Business Development
quotes
“For great inventions to see fruition, one needs three things: a good idea, smooth execution, and the best timing.”
the million-dollar question
why is our logo upside down?
We let the logo sit upside-down to represent the current topsy-turvy nature of the industry. Something we heartily intend to fix. If you’re struggling to read our logo, may we remind you, you’re struggling with the limitations and frustrations of post-production the same way. We intentionally flipped it so you can visibly see the age-old (and totally fixable) issues you’re tolerating. Yes, we’re very in-the-face like that. An added bonus is that it makes one stop, stare and figure out the logo, which gives us a few extra seconds of attention.
Before we fix it in post, we need to fix post itself. And that’s what we’re doing with Postudio. The name, by the way, is simply a condensed form of ‘post studio’. We optimized it the same way we aim to optimize the unorganized industry.
We believe cloud post-production is the future, it’s going to be the norm. That said, post will soon be synonymous with Postudio, and consequently the aim is for the colloquial “fix it in post” to become “fix it in Postudio”.
awards & nominations
our trophy shelf (so far)
Asia-Pacific Broadcasting+ Awards 2023
Innovation Award for Use of Cloud - India
Afaqs
Outstanding Consumer Experience
VideoTech Awards Nomination
2023 VideoTech Innovation Awards
ready to get started?
let us know your creative requirements!